Procter & Gamble Istanbul Operations and Insights into Pakistani Local Culture
Procter & Gamble\“s Istanbul office serves as a strategic hub for the company\“s operations in the region, focusing on product development, marketing, and distribution. The Istanbul team works closely with local communities to understand cultural nuances and consumer preferences.In Pakistan, local culture is deeply rooted in traditions, family values, and religious practices. Major festivals like Eid al-Fitr and Eid al-Adha are celebrated with great enthusiasm, involving family gatherings, feasts, and charity. Traditional clothing such as shalwar kameez is widely worn, and Urdu is the national language, though regional languages like Punjabi, Sindhi, and Pashto are also spoken.
Procter & Gamble adapts its products to respect these cultural aspects, ensuring they meet the needs of Pakistani consumers while maintaining quality and affordability.
页:
[1]