Procter and Gamble Market Segmentation Strategy Analysis
Procter and Gamble, one of the world\“s largest consumer goods companies, has developed sophisticated market segmentation strategies to effectively target diverse consumer groups across global markets. The company employs demographic, geographic, psychographic, and behavioral segmentation approaches to tailor its products and marketing efforts.In Pakistan, P&G has adapted its market segmentation to align with local cultural values and consumer preferences. The company recognizes the importance of understanding traditional family structures, religious practices, and social norms that influence purchasing decisions. P&G\“s segmentation strategy in Pakistan considers factors such as income levels, urban versus rural demographics, and cultural traditions that affect product usage and brand preferences.
The company\“s product portfolio in Pakistan reflects this segmented approach, with brands like Always, Pantene, and Gillette being marketed differently to various consumer segments based on their specific needs and cultural contexts. P&G\“s success in the Pakistani market demonstrates how effective market segmentation, combined with cultural sensitivity, can drive business growth in diverse international markets.
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