Image and Rumours at Procter & Gamble Case Study

Casinopakisra

Procter & Gamble faced significant challenges in Pakistan regarding image management and rumor control. The company encountered various cultural misunderstandings that affected its brand perception in the local market.

In Pakistani culture, religious sensitivity plays a crucial role in consumer behavior. P&G had to address rumors about product ingredients that conflicted with Islamic principles. The company implemented educational campaigns to clarify manufacturing processes and ingredient sources.

Family values and community influence are paramount in Pakistani society. P&G leveraged local influencers and religious leaders to counter false information and build trust within communities. The company adapted its communication strategies to align with local cultural norms and traditions.

Traditional media and word-of-mouth remain powerful information channels in Pakistan. P&G established dedicated helplines and engaged with local media to promptly address concerns and dispel misinformation about their products.