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Procter & Gamble (P&G) is a multinational consumer goods corporation headquartered in the United States. It was founded in 1837 by William Procter and James Gamble. The company specializes in a wide range of products including personal care, hygiene, and household items. Some of its well-known brands include Tide, Pampers, Gillette, and Crest. P&G operates globally, including in Pakistan, where it adapts its products to meet local cultural preferences and needs.
In Pakistan, P&G respects and integrates local cultural values into its business practices. For example, the company ensures that its products, such as detergents and personal care items, align with traditional practices and religious sensitivities. This includes considerations for modesty in advertising and product formulations that suit the local climate and lifestyle. By doing so, P&G builds trust and fosters strong relationships with Pakistani consumers. |
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