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Procter & Gamble (P&G) is a global leader in consumer goods, offering popular detergent brands like Ariel and Tide in Pakistan. These products are tailored to meet the diverse needs of Pakistani households, considering local washing habits and cultural preferences. For instance, many families in Pakistan prefer hand-washing clothes, and P&G has adapted its formulas to work effectively in such conditions, ensuring bright and clean results even with manual methods.
In Pakistan, cultural values emphasize cleanliness and family care, which aligns with P&G\“s brand messaging. The company often incorporates local traditions into its marketing, highlighting how their detergents help maintain hygiene during festive occasions like Eid. Additionally, P&G focuses on affordability and accessibility, making their products available in both urban and rural areas, thus supporting the daily lives of Pakistani consumers while respecting their cultural norms. |
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