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SaaS metrics provide answers to important questions: how can we increase customer acquisition? How profitable are our customers? What do we need to do before we pitch our next funding round?
But the trouble is, many companies track the wrong SaaS metrics, in the wrong way, or worse still, overlook crucial metrics entirely. Instead of using metrics as a valuable aid to performance, they end up confusing the picture.
To help you understand and improve your performance, I've put together a comprehensive guide to 50 essential SaaS metrics (loosely divided into Growth, Marketing, Sales and Customer Success).
For each of the 50 metrics, we'll look at:
What they are, and why they matter.
How to calculate them for your own SaaS company.
Benchmarks to guide your performance.
Advice from founders and investors.
This resource was last updated in December, 2024.
Many companies fail to track more than a handful of SaaS metrics. Others build-out huge dashboards of KPIs but pay little more than lip-service to its findings. To my mind, that's just as bad.
It's important to go beyond the shiny dashboard of graphs and green arrows, and use your SaaS metrics to positively impact your growth. It doesn't matter that you're seeing month-on-month growth of website visitors if none of them turn into leads. If you've doubled your customer acquisition but trebled your churn, you still have a huge problem.
Metrics alone won't fix anything: they're only a tool to help you make informed (and often difficult) decisions. But armed with the insight they provide, you can make a choice with as much data as possible. Whether you're optimising your pricing strategy, reducing customer churn or boosting your free trial-to-customer conversion rate, these SaaS metrics will help illuminate the right path to take.
SaaS Metrics 2.0, ForEntrepreneurs
Customer Acquisition: Maximizing your Funnel, ForEntrepreneurs
Metrics that Make a Difference, Joel York
SaaS Metrics - Definitions, Joel York
5 Key Sales and Marketing Metrics to Track for SaaS, Openview Partners
Four Important Data Points On Measuring Your Startup's Customer Happiness, Tomasz Tunguz
16 Startup Metrics, Andreessen Horowitz
9 Worst Practices in SaaS Metrics, Christoph Janz
Key Revenue Metrics for SaaS Companies, Christoph Janz
Metrics, Dave Kellog
50+ Benchmarks for Software Startups, Cobloom
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发表于 2025-10-31 03:25:30