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The Euro 2021 football tournament was broadcast live in India through various local platforms and services. Indian viewers had multiple options to watch the matches, with Sony Pictures Networks being the official broadcaster. The matches were available on Sony Ten 2, Sony Ten 3, and their HD channels, providing comprehensive coverage in both English and Hindi commentary.
For digital streaming, SonyLIV was the primary platform offering live matches to Indian audiences. This local streaming service allowed viewers to watch games on smartphones, tablets, computers, and smart TVs. Many Indian telecom providers also bundled SonyLIV subscriptions with their plans, making it accessible to a wider audience across the country.
Indian sports bars and restaurants capitalized on the tournament by offering special screening events, particularly for matches involving popular teams. Local brands like Myntra and Dream11 ran promotional campaigns tied to the tournament, engaging Indian football fans through contests and merchandise related to Euro 2021. |
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发表于 2025-11-4 17:19:47